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485: The Business of Cognac & Brandy: Marketing and Distribution

The Business of Cognac and Brandy: Marketing and Distribution is a comprehensive, expert-level course that explores the commercial landscape of these distinguished spirits. Designed for industry professionals, this course delves into the strategic principles and practical frameworks behind building, promoting, and distributing cognac and brandy brands globally. From understanding market segmentation and brand identity to mastering digital strategies, export logistics, and sustainability messaging, students will gain deep insights into what drives consumer demand and brand success in both established and emerging markets. This course provides a focused, non-production-based look at how to navigate and thrive in the dynamic global spirits marketplace.
Instructor:

Anthony Sgroi
Master Mixologist

Curriculum:

Cognac & Brandy Expert
Certification

Sections:

9 Sections
(Minus Introduction)

Examinations

1 Test
-5 Attempts, Timed

Duration

Self Study

Price

$21.99

What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Strategic Brand Building.

Gain the expertise to craft compelling cognac and brandy brand identities that resonate across diverse global markets.

Excel in Global Distribution.

Learn how to effectively navigate export logistics, digital platforms, and consumer trends to drive brand growth and market penetration.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
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