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499: The Business of Sparkling Wine: Sales, Distribution, and Retail

“The Business of Sparkling Wine: Sales, Distribution, and Retail” is the culminating course in the Expert Champagne & Sparkling Wine Certification curriculum, designed to equip professionals with advanced knowledge of the commercial landscape surrounding sparkling wine. This in-depth course explores the full business ecosystem—from global market dynamics and regulatory frameworks to pricing strategies, route-to-market planning, and distributor management. Learners will delve into on- and off-premise retail tactics, direct-to-consumer models, digital marketing, brand storytelling, and sustainability-driven value creation. With a strategic focus and real-world applicability, this course empowers industry leaders to navigate complex sales channels, maximize profitability, and position their sparkling wine portfolios for long-term commercial success.
Instructor:

Anthony Sgroi
Master Mixologist

Curriculum:

Champagne & Sparkling Wine Expert
Certification

Sections:

9 Sections
(Minus Introduction)

Examinations

1 Test
-5 Attempts, Timed

Duration

Self Study

Price

$21.99

What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Build a Future-Ready Brand.

Learn how to craft compelling brand stories, leverage digital commerce, and integrate sustainability to position your sparkling wine business for long-term success.

Unlock Global Potential.

Master the strategies behind international distribution, pricing, and retail channel optimization to drive sparkling wine sales worldwide.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
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