Join today

489: Marketing and Branding Strategies for Sparkling Wine Producers

Marketing and Branding Strategies for Sparkling Wine Producers is an advanced course designed to equip industry professionals with the strategic tools and insights needed to build, position, and grow successful sparkling wine brands in a competitive global market. Through 9 comprehensive modules, the course explores key topics such as consumer segmentation, brand identity development, storytelling, packaging design, digital marketing, social media, experiential branding, trade relations, and international market adaptation. Emphasizing high-impact marketing tactics and data-driven decision-making, this course empowers producers to craft compelling brand narratives, elevate their market presence, and drive long-term brand equity—all without delving into production or quality control aspects.
Instructor:

Anthony Sgroi
Master Mixologist

Curriculum:

Champagne & Sparkling Wine Expert
Certification

Sections:

9 Sections
(Minus Introduction)

Examinations

1 Test
-5 Attempts, Timed

Duration

Self Study

Price

$21.99

What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Distinctive Brand Identity.

Master the art of storytelling, packaging, and visual branding to set your sparkling wine apart in a saturated market.

Drive Global Growth.

Learn how to harness digital tools, trade relationships, and consumer insights to expand your brand’s reach and impact.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
Created with