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488: Wine Marketing and Brand Management Strategies

The "Wine Marketing and Brand Management Strategies" course provides expert-level insight into the dynamic world of wine marketing, focusing on the development, promotion, and management of successful wine brands. This course covers essential topics such as market segmentation, brand identity creation, positioning strategies, digital marketing, retail distribution, and customer retention. Additionally, it explores the global wine market, influencer and PR strategies, experiential marketing through events, and pricing techniques. The course also emphasizes the importance of sustainability and ethical marketing, preparing students to navigate future trends and innovations in wine branding and marketing with a strategic, forward-thinking approach.
Instructor:

Anthony Sgroi
Master Mixologist

Curriculum:

Wine Expert
Certification

Sections:

9 Sections
(Minus Introduction)

Examinations

1 Test
-5 Attempts, Timed

Duration

Self Study

Price

$21.99

What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Strong Brand Identity.

Learn how to define and position your wine brand to stand out in a crowded market with clear, compelling storytelling and visual design.

Master Digital Marketing.

Gain the expertise to leverage social media, e-commerce, and international market strategies to expand your brand's reach and customer base worldwide.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
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