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482: The Business of Whiskey: Marketing, Distribution, and Branding Strategies
"The Business of Whiskey: Marketing, Distribution, and Branding Strategies" is the ninth module in the Expert Whiskey Certification Curriculum, meticulously designed to provide an in-depth understanding of the commercial aspects of the whiskey industry.
This course covers a broad range of topics, including the evolution of the whiskey market, fundamental and advanced marketing principles, strategic branding, effective distribution channels, and innovative digital marketing techniques.
This course covers a broad range of topics, including the evolution of the whiskey market, fundamental and advanced marketing principles, strategic branding, effective distribution channels, and innovative digital marketing techniques.
Instructor:
Anthony Sgroi
Master Mixologist
Curriculum:
Whiskey Expert
Certification
Sections:
9 Sections
(Minus Introduction)
Examinations
1 Test
-5 Attempts, Timed
Duration
Self Study
Price
$21.99
What's included?
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9 Chapters
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1 Examination
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20 Questions
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5 Attempts to Pass
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30 Minute Exam
Master Distribution Methods.
Learn how to effectively navigate and manage global distribution networks, ensuring your whiskey reaches the right markets and maximizes its potential.
Unlock Strategic Insights.
Gain exclusive access to advanced marketing and branding strategies tailored specifically for the whiskey industry, empowering you to elevate your brand and stay ahead of the competition.
Meet the instructor
Anthony R. Sgroi
Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.