504: Designing the Perfect Pour: The Art of Cocktail Menu Creation

Designing the Perfect Pour: The Art of Cocktail Menu Creation is a master-level course that dives deep into the strategic, creative, and operational aspects of crafting a cocktail menu that goes beyond simple drink listings to become an integral part of the customer experience. This course covers advanced techniques in ingredient curation, menu layout, and pricing strategies, while also focusing on the psychological, sensory, and narrative aspects of design. Students will explore the art of creating immersive signature cocktails, balancing menu diversity and cohesion, and integrating sustainable practices. Through an exploration of branding, team collaboration, and data-driven marketing, participants will develop a comprehensive approach to cocktail menu creation that reflects both innovative trends and timeless elegance. This course equips students with the expertise to craft menus that not only drive profitability but also shape the future of the cocktail industry.