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477: Beer Marketing and Branding Strategies

This course, "The Business of Craft Beer: Management and Entrepreneurship," is designed to equip learners with the essential knowledge and skills needed to thrive in the business side of the craft beer industry. Focusing on the strategic, operational, and financial aspects of managing a craft brewery or beer-related business, this course covers topics like startup fundamentals, supply chain management, marketing strategies, financial planning, and scaling a craft beer brand. By examining entrepreneurial success stories, industry trends, and best practices, students will gain a comprehensive understanding of how to navigate the unique challenges and opportunities of the craft beer market.
Instructor:

Anthony Sgroi
Master Mixologist

Curriculum:

Beer Expert
Certification

Sections:

9 Sections
(Minus Introduction)

Examinations

1 Test
-5 Attempts, Timed

Duration

Self Study

Price

$21.99

What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Market Mastery.

Learn the essential tools for navigating the dynamic craft beer industry and building a thriving brand.

Entrepreneurial Insights.

Unlock the strategies and knowledge to successfully launch and manage a craft beer business.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
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