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Rum Marketing and Branding: Building Successful Rum Brands

This advanced course delves into the strategies and tactics essential for establishing and nurturing thriving rum brands in today's competitive market. Participants will explore the intricacies of market analysis, brand identity development, effective communication channels, innovative packaging design, strategic pricing, global market expansion, and fostering brand loyalty. This course is designed to equip participants with actionable insights and strategies to create, promote, and sustain successful rum brands in the dynamic global marketplace.

Anthony Sgroi
Master Mixologist


Rum Expert


9 Sections
(Minus Introduction)


1 Test
-5 Attempts, Timed


Self Study



What's included?

  • 9 Chapters
  • 1 Examination
  • 20 Questions
  • 5 Attempts to Pass
  • 30 Minute Exam

Comprehensive Coverage

Explore all facets of rum marketing and branding, from market analysis and brand positioning to packaging design, pricing strategies, global expansion, and brand loyalty initiatives, ensuring a holistic understanding of the key components necessary for success.

Practical Applications.

Gain practical skills and actionable strategies that can be immediately applied to elevate your rum brand's presence, engage consumers effectively, and drive sales in today's competitive market.
Meet the instructor

Anthony R. Sgroi

Anthony Sgroi, a master mixologist with over a decade of experience in the cocktail industry, is the passionate and knowledgeable instructor leading our mixology courses. Known for his expertise, creativity, and dedication to the craft, Anthony is a true authority in the world of mixology and an invaluable mentor to aspiring cocktail enthusiasts.
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